Marketing & Merchandising
Mature crucial marketing and merchandising for driving sales, enhancing customer experiences, and accelerating differentiation in a crowded market.
The Challenges We Solve In Marketing & Merchandising:
Data Privacy and Compliance
Provide strong compliance, legal alignment and privacy controls through the collection, storage, and use of customer data.
Martech Complexity
Avoid Martech complexity, lower opex and provide proper attribution to measure the effectiveness of marketing campaigns across multiple channels and touchpoints.
Cross-Channel Marketing Coordination
Synchronise and optimise multiple cross-channel touchpoints such as email, social media, website and mobile with consistent messaging and integrated campaign management.
Our Solutions in Marketing & Merchandising:
OPERATIONS
- •Supply Chain Optimisation
- •Last Mile Delivery
- •FinOps Delivery
- •Trend Analysis and Attribution
RISK
- •Security & Privacy
- •Controls and Compliance
CUSTOMER
- •Retail Marketing Platform
- •Creativity Management
- •Martech Optimisation
- •Customer 360 Platform
The value we unlock in Marketing & Merchandising:
Increased compliance and privacy
V2 uses deep data analytics and AI beyond traditional audits and SecOps to help enhance compliance and brand trust.
Cross-Channel Simplification
We consolidate processes and integrations between channels with data and AI engineering, whilst advising on increasing to target ESG connected initiatives.
Cross-Sell / Up-Sell Opportunities
V2 advanced analytics capabilities identify opportunities to cross-sell and up-sell to increase the average order value (AOV) and customer lifetime value (CLV), contributing directly to profitability.
Explore how V2 transforms industries
Financial Services
Streamline regulatory compliance and risk management, while shaping your priorities across banking, insurance, and capital markets.
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Energy & Utilities
Streamline operations, increase profitability and reduce compliance issues in the energy sector across trading, networks, wholesale or retail, whilst powering the path to renewable energy initiatives.
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Retail
Blend technology, creativity, and customer-centricity to meet the expectations of today’s time-conscious consumers for building brand loyalty and increasing sales.
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